Joel Willis In the ever-evolving digital landscape, social media platforms frequently alter their banner specifications. Ensuring your banners fit current dimensions is therefore critical.
In this guide, we offer the latest summary of business-oriented social media artwork sizes, as of July 2019. Stay tuned till the end for a FREE template of the most recent Facebook, LinkedIn, and Twitter banners.
Ensuring Effective Visuals: “Cover” Images
Often, we assist clients in crafting the primary “cover” image for their business social media pages. For marketers or graphic designers, you may be tasked with designing these images.
However, what seemed visually appealing today might be outdated tomorrow due to the constant layout changes of social media sites. Therefore, finding up-to-date banner sizing resources can be a real challenge. Plus, different layout standards apply to personal pages and business pages, further adding to the complexity.
LinkedIn Banner Dimensions: An Overview
LinkedIn sports a full-width header partially overlaid by the profile content. The banner space includes a faint gradient background; a text-only ad also pops up over the banner area. Designing around these specs can be challenging but achievable.
Here are the new dimensions:
- New Company Cover Photo Size: 1536 x 768 pixels (on desktop, crops vertically to 1536 x 220 pixels);
- Logo size: 500 x 500px.
Facebook Cover Photo: What’s Fresh?
In the most recent Facebook page layout modification, the square profile picture has been repositioned to the left of the banner, ensuring there’s no overlap with the cover photo. Tabs are now arranged vertically beneath the profile picture. Facebook has also rolled out templates specifically designed for business pages, and you can access them through Settings > Edit Page > Templates in your corporate account.
Cover Photo Dimensions:
- For Desktop: 828 x 315 pixels;
- For Mobile: 828 x 465 pixels.
Twitter Banner Dimensions: The Latest Tweaks
Twitter has recently adjusted the size of their banner image, but the positive news is that the aspect ratio remains unchanged. If you’ve recently updated your banner, chances are you won’t need to make any further alterations.
- Company Cover Photo Dimensions: 1500 x 500 pixels;
- Profile Picture (Logo): 500 x 500 pixels;
- Templates for free download are provided in Photoshop files (.PSD), and you’ll require Adobe Creative Cloud for utilization.
Essential Tips for Creating Engaging Banners
To create eye-catching and effective banners, consider the following tips.
- Always strive for high-quality visuals while maintaining relevance;
- Keep your design consistent with your brand image and color scheme;
- Remember that profile pictures across all social media platforms are square; hence create a high-res image (500 x 500px) and use it uniformly across platforms.
Effective Tools for Designing Social Media Banners
There is an array of tools available to help you design captivating banners for your social media platforms—Adobe Creative Cloud, Canva, and Snappa, among others. These tools offer customizable templates, making it easier for you to design banners retaining the correct dimensions.
Key Takeaways:
- Regularly update banner sizes in line with the changes introduced by social media platforms;
- The new banner dimensions for LinkedIn are 1536 x 768 pixels, for Facebook 828 x 315 pixels (desktop) and 828 x 465 pixels (mobile), and for Twitter 1500 x 500 pixels;
- Use high-resolution images to maintain quality;
- Always keep your social media logos consistent across all platforms;
- Leverage free templates to design effective banners.
Conclusion
Keeping up with the ever-changing dimensions of social media banners can be challenging, but a thoughtful, well-sized banner can significantly contribute to your company’s visual online presence. Stay current with frequent changes, use high-quality images, maintain consistent brand visuals, and take advantage of available templates for the best results.
With the information and tips provided in this guide, you will be well-equipped to create banners that stand out and reflect your brand’s unique identity.